Coaching Research | Improving the Value from Corporate Coaching


How do we get better value from corporate coaching?

Our ongoing research work shows that companies that embrace new frames, processes, and cloud systems can really improve the value they receive from corporate coaching.

We’re now working in cooperation with the Henley Business School to explore a number of themes to improve the value you can receive from coaching.

Want to to take part? Want to suggest ideas for future projects? Contact Michael Beale or Dr Dorota Bourne.


Improving Coaching Value

Improving Coaching Value

Current Project: Improving coaching and making coaching more widely available

Our new project sets out to suggest ways companies can make quality coaching more widely available.

The project consists of 2 phases:

Phase 1 (telephone exploration)

We’ll ask:

  1. For your personal definition or description of coaching.
  2. What you believe are the key business and personal drivers for coaching.
  3. What you believe are the key business and personal blockers for coaching. You may find it useful to consider blockers under the following headings 1) no need 2) no time 3) no budget 4) no urgency 5) no trust.
  4. Look at our coaching topics check-list what do you think are the key items to address in making a coaching programme more effective? Anything we’ve missed?
  5. As a summary, answer the question: ‘What do you believe has to happen to make coaching a) more effective b) more widely available?
  6. What would be the top one or two actions you would take to improve coaching in your organisation?

We’ll update the coaching topics check-list throughout the project.

Your views will be collected during a 45 minute call or 60 minute face to face meeting.


Phase 2 (15 minute on-line quiz) to be completed after we finished phase 1

When phase 1 is completed we will make the final update to our coaching topics check-list. Then we will ask you to score the importance of the issues raised. The final report will identify which issues our contributors consider the most important.

Phase 1 call/meeting ground rules

  1. Call structure is:
  2. These are not necessarily ‘easy’ questions so ‘part and ‘fragment’ answers are very acceptable.
  3. Feel free to ask any questions throughout.
  4. All individual answers are confidential.
  5. Call structure will be:

1) Introductions.

2)  Anything you would like to get from the discussion?

3) Any questions.

4) Phase 1 questions and discussion.

5) Conclusion.

All individual contributions are confidential. For accuracy we will record the calls, but they will only be shared between Michael and Dorota and they will be deleted as soon as we’ve collated the details. You will be asked if you’re happy to be mentioned as a collaborator in the report.

The expected completion date of phase 1 is the end of August 2016.

Do you want to know more or are you keen to take part? Call Michael Beale on +44 (0) 1908 506563




Completed 2015 research project

Further Insights in increasing the Value of Corporate Coaching | Executive Summary

Please find the executive summary of or latest paper below. You can download the full paper at the end.

A corporate coaching programme can bring big improvements in company profitability and employee satisfaction. This white paper will help you provide high value corporate coaching. It provides solutions for the six key factors you need to consider when setting up a coaching programme:

● The anticipated benefit from the programme

● Where the company is on the ‘coaching readiness curve’

● Who to coach

● The basic coaching process(es)

● Who does the coaching

● The systems to support the coaching process and measure progress.

We get what we focus on. It seems obvious to focus on measurable value to both the individuals being coached and the organisation when setting up and implementing a coaching programme.

Obvious, but it’s certainly not easy, and it’s understandable that many companies don’t even try. The truth is that it is much easier not to try. In the short term, this avoids challenging questions for
the programme owner, HR, the coach, the coaching provider, the coaching client and the company itself.

However, in the longer term, this approach means the loss of significant opportunities to improve coaching programmes.

A further benefit of effective measurement is that you can employ coaches on a results basis.

You only pay when the client has achieved or exceeded the results originally agreed. This significantly reduces your risk in any programme.

In many ways it’s similar to running a company change programme: preparation is key. The better the programme is set up, the more it focusses on delivering value, the more the difficult and
contentious issues are socialised, discussed and agreed, so the cleaner is the implementation and the better are the results.

Coaching programme owners who want to offer real value will find this white paper useful for providing a coaching framework that they can adapt for their company in differing contexts.

© Michael Beale 2015

Complete White Paper: Further Insights in increasing the Value of Corporate Coaching

Download PDF


Favorite Coaching and Leadership Books

What Got You Here Won’t Get You There: How successful people become even more successful By Marshall Goldsmith
Triggers: Sparking positive change and making it last By Marshall Goldsmith, Mark Reiter
The Advantage: Why Organizational Health Trumps Everything Else in Business (J-B Lencioni Series) By Patrick M. Lencioni
Leadership: Plain and Simple (Financial Times Series) By Steve Radcliffe
The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results by Dixon, Matthew; Adamson, Brent; Spenner, Pat; Toman, Nick
The Challenger Sale: Taking Control of the Customer Conversation by By Brent Adamson, Matthew Dixon


Start Now! Choose the contact method that suits you:

  • Telephone 07944 388621 with your name, how to reach you, and the reason for the call.
  • Book a 45 minute telephone or Skype consultation in Michael’s on-line diary.
  • Book a 2 hour telephone or Skype coaching session in Michael’s on-line diary.
  • Complete the on-line Coaching Programme contact form.



2015 Research / Investigation

Further Insights in increasing the Value of Corporate Coaching

This research builds on our  2014 White Paper How to Increase the Value of Corporate Coaching.

This research updates and adds details to those questions needed to be asked when setting up a programme, and helps you assess where your company is on the Coaching Readiness Curve.

It also gives some simple steps to improve the return you receive from your programmes depending upon where you are on the curve.

White Paper: Further Insights in increasing the Value of Corporate Coaching

Download PDF

2014 Research / Investigation

How to Increase the Value from Corporate Coaching.

  • Why is coaching becoming more important?
  • The importance of alignment and transparency.
  • Leadership development areas.
  • Questions to ask to improve the return on corporate coaching.
  • How we can help you with improving the value of your corporate coaching.

White paper: How to Increase the Value of Corporate Coaching

Download PDF

2012 Research / Investigation

In 2012, we worked with 50 HR Directors and produced a white paper on the current state of measuring the value of coaching called Measuring Coaching | An Opportunity and a Threat.

Our key finding was that most organisations weren’t  measuring coaching  effectively.

A number of approaches were emerging that had the potential to improve the measurement and quality of coaching programmes.

However, these processes required buy in from the individuals being coached and their stakeholders, as well as the use of appropriate systems.

In addition, it became clear that accurate measurement was not always  welcomed by some individuals in the coaching supply chain.

White paper Measuring Training and Coaching – An Opportunity and Threat

Download PDF

Previous Research / Investigation

Corporate Coaching Programmes – What Questions to Ask?




Research into Improving Coaching Value

Improving Coaching Value Research